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Imajinasi Menjadi Nyata: Industri Film dan Media Luar Ruang

Mengutip pembuat film legendaris Amerika, Orson Welles; film tidak memiliki batas. Jenis hiburan ini adalah pita yang menautkan imajinasi dari yang membuat dengan impian dari kita yang menyaksikannya. Industri ini membawa kita ke tempat dimana semua hal mungkin dan bisa terjadi, melupakan sejenak kesulitan hidup dan mengajak kita takjub, tertawa, terkejut, terharu, sedih, dan gembira bersama. Disini kita akan membahas industri film dan media luar ruang.


Marketing Creative by Pahala Sigiro 09 February 2022 Idolizing the famous shows a healthy sign of youth. Fans tends to give their everything such as screams, laughter, energy, joy, sadness, for a person or a group that they cherish the most. This connection between fans and their idols is so strong that it sometimes reverberates around the world. Each generation has its own favourite idol; back in the 80’s, we… Read More »OOH: BRINGING FANS, IDOLS, AND BRANDS


Marketing Creative by Edsabella / Pahala Sigiro 25 Oktober 2019 That opening line was questioned by a salesman (Gong Yoo) to Seong Gi Hun (Lee Jung-Jae), to unfold the story about 456 individuals who competed in a game of survival. This deadly game is a new series on Netflix that shows cruel competition by adopting a Korean traditional children’s game to win a prize of 38 million USD (540 billion… Read More »WANT TO PLAY A GAME WITH ME ?

OOH can be a force for social good

OOH is constantly transforming, so the Outdoor Media Awards’ new category will reward contributions towards social change Each year, we proudly host the Outdoor Media Awards with our friends at Campaign to celebrate our incredible medium – out of home. And what a year we’ve seen: exceptional campaigns have graced streets up and down the UK, from powerful, data-driven dynamic creatives to simple, yet heavy-hitting, copy on paper posters. Our… Read More »OOH can be a force for social good

Why we should all be making use of OOH

Out-of-home is more popular than ever, and with good reason: it delivers what advertisers need – and here’s the proof On 27 June Clear Channel and Campaign hosted the 12th annual Outdoor Media Awards. So, first things first, I’d like to say a huge congratulations to everyone who took an award home on the night, and a massive thank you to everyone who entered. You can find more information on… Read More »Why we should all be making use of OOH

Look Up: In the Digital Age, Billboards Are Far From Dead

Electronic billboards in Times Square. Billboard companies are flourishing, in part because “you can’t TiVo a sign,” said James Goss, a managing director at Barrington Research. Todd Heisler/The New York Times By Janet Morrissey When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual… Read More »Look Up: In the Digital Age, Billboards Are Far From Dead

How can outdoor be a force for good? What if….?

We asked the 2018 Outdoor Media Awards judges to dream big and think revolution We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking about its impact on society, communities, human connections and cohesion, the environment, aesthetics, utility –… Read More »How can outdoor be a force for good? What if….?

Does Outdoor Advertising Still Work?

You remember outdoor advertising, don’t you? And when I say “outdoor advertising,” I’m not talking about the ads on bus stops or even on the sides of buses, for that matter. And I am also not talking about ads that run on gas pumps, either. I’m talking about billboards. You know those huge poster boards that dot the main highways and byways of our great land. I don’t know about you but I… Read More »Does Outdoor Advertising Still Work?

PT MRT Jakarta Tetapkan PT Avabanindo Perkasa sebagai Mitra Periklanan

Salah satu mandat PT MRT Jakarta adalah untuk mengembangkan dan mengelola properti/bisnis di stasiun dan kawasan stasiun dan sekitarnya, serta Depo dan kawasan sekitarnya. Hak pengembangan dan pengelolaan tersebut adalah bagian dari upaya untuk mendapatkan pendapatan di luar pemasukan tiket (non-fare box revenue/NFB) agar pembiayaan MRT Jakarta tidak hanya mengandalkan subsidi dan penjualan tiket. Salah satu bentuk bisnis NFB adalah di sektor periklanan, yang memiliki potensi untuk dikembangkan di area… Read More »PT MRT Jakarta Tetapkan PT Avabanindo Perkasa sebagai Mitra Periklanan