What makes you go OOH?

The 2019 Outdoor Media Awards judges on when out of home becomes out of this world There’s a new prize up for grabs at the Outdoor Media Awards this year. The Social Impact Award will reward where out of home is used to drive positive social change within UK communities, whether environmental, charitable, or driving […]

OOH can be a force for social good

OOH is constantly transforming, so the Outdoor Media Awards’ new category will reward contributions towards social change Each year, we proudly host the Outdoor Media Awards with our friends at Campaign to celebrate our incredible medium – out of home. And what a year we’ve seen: exceptional campaigns have graced streets up and down the […]

Why we should all be making use of OOH

Out-of-home is more popular than ever, and with good reason: it delivers what advertisers need – and here’s the proof On 27 June Clear Channel and Campaign hosted the 12th annual Outdoor Media Awards. So, first things first, I’d like to say a huge congratulations to everyone who took an award home on the night, […]

Look Up: In the Digital Age, Billboards Are Far From Dead

Electronic billboards in Times Square. Billboard companies are flourishing, in part because “you can’t TiVo a sign,” said James Goss, a managing director at Barrington Research. Todd Heisler/The New York Times By Janet Morrissey When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite […]

How can outdoor be a force for good? What if….?

We asked the 2018 Outdoor Media Awards judges to dream big and think revolution We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking […]

Does Outdoor Advertising Still Work?

You remember outdoor advertising, don’t you? And when I say “outdoor advertising,” I’m not talking about the ads on bus stops or even on the sides of buses, for that matter. And I am also not talking about ads that run on gas pumps, either. I’m talking about billboards. You know those huge poster boards that […]

Global OOH Will Do Beautiful Things

Nancy Fletcher OAAA President and CEO “Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces. I found inspiration in this quote by Gaudi, which I spotted on a postcard as I returned from the 57th FEPE International Congress in Barcelona, Spain. It became evident […]

What if outdoor could have a bigger impact?

We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking about its impact on society, communities, human connections and cohesion, the environment, aesthetics, utility […]

Open canvas: thinking outside the home

Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Neil Dawson, interim European executive creative director, Innocean Worldwide Europe I worked in South Africa in 1994, the year Nelson Mandela came to power. Under the new constitution there were 13 official languages. As […]