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Para pelaku industri OOH berkumpul menjadi satu untuk membahas
6 Tren OOH tahun 2022: 1. Visual Menarik 2. Content Marketing 3. Programmatic System 4. Pengukuran Audiens 5. Pemasaran Interaktif, dst
Influencer sekarang gak hanya dari Instagram, Twitter, maupun Tiktok. Memperkenalkan Influencer yang dapat menarik perhatian banyak orang di luar rumah yaitu media OOH.
WHY US PROJECTS CREATIVE CANVAS SOCIAL MEDIA ARTICLES ABOUT US OOH is constantly transforming, so the Outdoor Media Awards’ new category will reward contributions towards social change Each year, we proudly host the Outdoor Media Awards with our friends at Campaign to celebrate our incredible medium – out of home. And what a year we’ve seen: exceptional campaigns have graced streets up and down the UK, from powerful, data-driven dynamic… Read More »OOH can be a force for social good
Out-of-home is more popular than ever, and with good reason: it delivers what advertisers need – and here’s the proof On 27 June Clear Channel and Campaign hosted the 12th annual Outdoor Media Awards. So, first things first, I’d like to say a huge congratulations to everyone who took an award home on the night, and a massive thank you to everyone who entered. You can find more information on… Read More »Why we should all be making use of OOH
Electronic billboards in Times Square. Billboard companies are flourishing, in part because “you can’t TiVo a sign,” said James Goss, a managing director at Barrington Research. Todd Heisler/The New York Times By Janet Morrissey When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual… Read More »Look Up: In the Digital Age, Billboards Are Far From Dead
We asked the 2018 Outdoor Media Awards judges to dream big and think revolution We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking about its impact on society, communities, human connections and cohesion, the environment, aesthetics, utility –… Read More »How can outdoor be a force for good? What if….?
With the times and the number of advertising channels, is outdoor advertising still worth using? Well, here are the data and facts!
This article concern about how to optimize your OOH advertising.