OOH is constantly transforming, so the Outdoor Media Awards’ new category will reward contributions towards social change Each year, we proudly host the Outdoor Media Awards with our friends at Campaign to celebrate our incredible medium – out of home. And what a year we’ve seen: exceptional campaigns have graced streets up and down the UK, from powerful, data-driven dynamic creatives to simple, yet heavy-hitting, copy on paper posters. Our… Read More »OOH can be a force for social good
Out-of-home is more popular than ever, and with good reason: it delivers what advertisers need – and here’s the proof On 27 June Clear Channel and Campaign hosted the 12th annual Outdoor Media Awards. So, first things first, I’d like to say a huge congratulations to everyone who took an award home on the night, and a massive thank you to everyone who entered. You can find more information on… Read More »Why we should all be making use of OOH
Electronic billboards in Times Square. Billboard companies are flourishing, in part because “you can’t TiVo a sign,” said James Goss, a managing director at Barrington Research. Todd Heisler/The New York Times By Janet Morrissey When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual… Read More »Look Up: In the Digital Age, Billboards Are Far From Dead
We asked the 2018 Outdoor Media Awards judges to dream big and think revolution We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking about its impact on society, communities, human connections and cohesion, the environment, aesthetics, utility –… Read More »How can outdoor be a force for good? What if….?
You remember outdoor advertising, don’t you? And when I say “outdoor advertising,” I’m not talking about the ads on bus stops or even on the sides of buses, for that matter. And I am also not talking about ads that run on gas pumps, either. I’m talking about billboards. You know those huge poster boards that dot the main highways and byways of our great land. I don’t know about you but I… Read More »Does Outdoor Advertising Still Work?
Nancy Fletcher OAAA President and CEO “Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces. I found inspiration in this quote by Gaudi, which I spotted on a postcard as I returned from the 57th FEPE International Congress in Barcelona, Spain. It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces… Read More »Global OOH Will Do Beautiful Things
We know outdoor is great, but how can it also be good? We appreciate its impact as a powerful ad medium, but what could the industry do more of to be a force for good in the wider world? We’re talking about its impact on society, communities, human connections and cohesion, the environment, aesthetics, utility – and everything else. Some companies, such as our Outdoor Media Awards partner, Clear Channel,… Read More »What if outdoor could have a bigger impact?
Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Neil Dawson, interim European executive creative director, Innocean Worldwide Europe I worked in South Africa in 1994, the year Nelson Mandela came to power. Under the new constitution there were 13 official languages. As creatives, clever use of language was not going to cut it – we had to… Read More »Open canvas: thinking outside the home