FAN AND IDOL: A GENUINE DIALOGUE
In general, artists, band members, and celebrities have been using the OOH advertising platform to interact with fans by announcing upcoming events and creating a buzz in promoting around their product launches.
Now the reverse is also happening. Fans started using OOH advertising to gain the attention of large groups of people and their idols, hoping that their voices can be heard in a more impactful way. We have seen many fan-generated contents; where fans commissioned campaign themselves, showing devotion, support, and love for their idols.
OOH has been a choice because of standout and it can reach the masses with its presence that could drive both offline and online conversation.
The fan culture is impressive. There are thousands of diverse fan clubs, from actor or actress, singers, band, comedians, sport clubs, and athletes. These communities follow their object of devotion and love celebrating everything about their idols, from birthdays to achievements and anniversaries.
Their message is always clear, and they want people to recognize, acknowledge, and celebrate with them.